Warwick, RI — If there’s a truly mobile business, it’s food trucks. These wheeled kitchens serve up a range of dishes, often from a range of locations.
That movement means that food trucks need an effective social media strategy to alert customers on where the truck is parked, Jacob Hall writes on Entrepreneur.com — and it also means a set of important tips that could help other businesses.
Hall writes that a key plan is to know the strengths of each platform — and craft your messages to each. Where Instagram is based on photos, Twitter is primarily text, so the approach to each should be different.
Checking out the most successful online presences for businesses in your industry is another important way to improve your own business identity.
Hall also quotes other food truck owners as suggesting creating very brief identity statements for the business that social media posts should support; using online customer photos for quality control; matching the message to each segment of the market [younger customers are more likely to be on Intagram, for example]; and maintaining regular contact with customers.
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