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Social Media Tips & Tricks: Responding to Negative Reviews

Are you getting the most out of your social media presence? Warwick Post is here to help. CREDIT: albany,edu
Are you getting the most out of your social media presence? Warwick Post is here to help. CREDIT: albany,edu

Warwick, RI — No matter what you do for business, there’s simply no way to satisfy every customer.

Compounding the situation these days is the fact that every disgruntled shopper can take to social media to post bad reviews — so what is a business owner to do?

In a recent post on, Social Success Marketing owner Ruby Rusine offers a list of eight tips for responding to negative reviews.

First, writes Rusine, is to make a point of visiting your business social media accounts frequently — delayed replies often hurt the company even more than the issue raised by a customer.

Also, if you haven’t created a Facebook page for your company, Rusine recommends that you check to see that someone else hasn’t, either. In many cases, customers or visitors create a Facebook page for a business, then fill it with negative comments.

Rusine also suggests responding quickly to online comments, since 52 percent of customers expect a social media response within one day, according to a survey she quotes.

And while you may be tempted to remove a negative review, Rusine says don’t — instead, respond with a quick resolution, go the extra mile and try to call the customer if possible, and write a follow-up blog post about how you responded to the customer and improved your service as a result.

Finally, Rusine writes, “Don’t let the negative customer review ruin your day and discourage you.”

Use our Tips & Tricks to improve your sales in Warwick:

This is a new feature on Warwick Post, where we collect the best advice on improving the social media presence for your business — and once you’ve brought everything up-to-date, get the most out of your online business profile and reach new customers in Warwick by creating a Featured Listing.

For less than $20 a month, you can add your Facebook page, Twitter feed, YouTube or Vimeo channel, menus and coupons to reach our growing local audience.

Get started by building a Basic Listing for free, and read more about the terms and conditions for upgrading to a Featured Listing.

If you’re looking for quick-and-easy ad space in any one of our articles, just click one of the blue boxes on any page to set up a Selfie Ad, starting at just $10 a day.

For more information, click any of the links above or email Publisher Joe Hutnak at [email protected]

Joe Hutnak -
Author: Joe Hutnak - [email protected]

Co-Founder and Editor-at-Large of Warwick Post. For Warwick Post-related inquiries or communications, email [email protected]

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