Warwick, RI — When it’s time to promote an event on social media, there’s more to it than just posting announcements on your Twitter and Facebook feeds, writes Nicole Fallon in a recent post on Business News Daily.
Fallon, the site’s assistant editor, explains that, just as events have three phases of planning — before, during, and after — so, too, should your social media promotion.
So, for example, say you’re hosting a networking event [the Central Rhode Island Chamber of Commerce is always looking for opportunities, by the way] and need to get the word out to your online followers.
According to Fallon, the most critical part of pre-event promotion is timing — “the worst thing you can do is wait until right before the event to start posting about it,” she writes.
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You can also keep an eye on social media interactions by creating a hashtag for your event, which allows quick searching on different platforms and gives you the chance to respond to questions.
That hashtag will also be useful as the event happens, since Fallon suggests live-Tweeting and posting Facebook updates, as well as replying to comments on your feeds.
And once the event is over, it’s a great opportunity to revisit the comments and tags posted by followers and maintain contact with them, including reminders of future events.
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