Warwick, RI — If you think social media marketing is important to your business, join the club.
A recent survey by Adweek shows an overwhelming majority of marketers — 92 percent — termed social media “important to their business.”
Some 2,800 marketing professionals and 160 senior executives were included in the Adweek review, which included data from the Social Media Examiner Industry Report [2014] and the Spredfast/Forrester 2014 State of Enterprise Social Marketing Report.
These marketing professionals also said that social media was most important as a brand awareness tool [39.2% of large marketers rated it a top priority], ahead of brand preference [29 percent] and driving direct sales or leads [15.1 percent], showing their view of social media as primarily a way to inform customers of their products and services.
Other results reported by Adweek included:
— 37 percent of all marketers said they are able to measure return on investment, or ROI, with 78 percent saying they “had trouble measuring ROI;”
— original written content is posted by 84 percent of respondents, with 73 percent also posting curated content from other sources;
— 58 percent or marketers said the most important kind of content is original, and 81 percent said they plan to increase their original content in 2014.
— Facebook [94 percent] is the most popular platform for social media, followed by Twitter [83 percent], LinkedIn [71 percent], YouTube [57 percent] and blogging [55 percent].
Use our Tips & Tricks to improve your sales in Warwick:
This is a new feature on Warwick Post, where we collect the best advice on improving the social media presence for your business — and once you’ve brought everything up-to-date, get the most out of your online business profile and reach new customers in Warwick by creating a Featured Listing.
For less than $20 a month, you can add your Facebook page, Twitter feed, YouTube or Vimeo channel, menus and coupons to reach our growing local audience.
If you’re looking for quick-and-easy ad space in any one of our articles, click one of the blue boxes on any page to set up a Selfie Ad, starting at just $10 a day.
Get started by building a Basic Listing for free, and read more about the terms and conditions for upgrading to a Featured Listing.
For more information, click any of the links above or email Publisher Joe Hutnak at [email protected]
Author: Joe Hutnak - [email protected]
Co-Founder and Editor-at-Large of Warwick Post. For Warwick Post-related inquiries or communications, email [email protected]
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