Ocean State Theatre Taking Marketing to the Streets

Warwick, RI – A year and a half after Ocean State Theatre’s move to Warwick on Jefferson Boulevard, locals still express surprise when members tell them the theater’s in their back yard.

So OSTC board members, ambassadors, staff, actors, and volunteers are going to walk through Warwick neighborhoods, including Hoxie and Pawtuxet, with flyers, and spread the word.

Some will also canvas their home neighborhoods in areas including Coventry, North Kingstown, Pawtucket, Westerly, Cranston, West Warwick, East Greenwich, even some areas in nearby Connecticut and Massachusetts. They’ll be out Saturday, Sunday and Monday, from 10 a.m. to about 3 p.m.

The volunteers and staffers will ask if residents know about the theater and offer information. “The prime purpose is to begin the process of eliminating the ‘I didn’t know there was a theatre,’ comment that we hear all too often,” said Andrew Cohen, a member of the OSTC board.

The marketing push comes days in advance of the theater’s latest production, Guys & Dolls, which runs July 9 – 27 at the 1245 Jefferson Boulevard location. The musical features gangsters, showgirls, cops and missionaries collide, each in search of salvation, true love … and the perfect craps game.