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Ocean State Theatre Taking Marketing to the Streets

Warwick, RI – A year and a half after Ocean State Theatre’s move to Warwick on Jefferson Boulevard, locals still express surprise when members tell them the theater’s in their back yard.

So OSTC board members, ambassadors, staff, actors, and volunteers are going to walk through Warwick neighborhoods, including Hoxie and Pawtuxet, with flyers, and spread the word.

Guys & Dolls opens July 11 at Ocean State Theatre.
Guys & Dolls opens July 11 at Ocean State Theatre.

Some will also canvas their home neighborhoods in areas including Coventry, North Kingstown, Pawtucket, Westerly, Cranston, West Warwick, East Greenwich, even some areas in nearby Connecticut and Massachusetts. They’ll be out SaturdaySunday and Monday, from 10 a.m. to about 3 p.m.

The volunteers and staffers will ask if residents know about the theater and offer information. “The prime purpose is to begin the process of eliminating the ‘I didn’t know there was a theatre,’ comment that we hear all too often,” said Andrew Cohen, a member of the OSTC board.

The marketing push comes days in advance of the theater’s latest production, Guys & Dolls, which runs July 9 – 27 at the 1245 Jefferson Boulevard location. The musical features gangsters, showgirls, cops and missionaries collide, each in search of salvation, true love … and the perfect craps game.

Rob Borkowski
Author: Rob Borkowski

Rob has worked as reporter and editor for several publications, including The Kent County Daily Times and Coventry Courier, before working for Gatehouse in MA then moving home with Patch Media. Now he's publisher and editor of Contact him at [email protected] with tips, press releases, advertising inquiries, and concerns.

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