Warwick Post Business marketing services include WordPress management, hosting and domain consulting, content marketing and digital advertising.
WordPress management
Business marketing requires more than word of mouth. IF word of mouth is effective for your business, at some point your potential customers are going look for your company online, to learn about you, your services and your recent work. A smart choice to handle all of that is WordPress. According to W3 Techs’ 2021 data, WordPress powers more than 42% of websites online today. For websites running a content management system (CMS), that share is more than 65%.
- WordPress has built in SEO features and is more SEO friendly
- Wix costs more. WordPress is free (only your hosting cost is required to get started )
- WordPress offers more customization options and a wide variety of plugins allowing you wide versatility for your site.
Although WordPress is the best option for a lot of reasons, staying on top of software updates, securing recent backups and optimizing the site for SEO, speed and user friendliness can take up time you probably would rather be spending on running your business. Our WordPress management services help you get the most out of your site, preserve backups of it in case of emergency, perform spot edits/upgrades and troubleshooting and keep it up to date.
Hosting & domain consulting
Web hosting and domain registration are prerequisites for setting up a website, a crucial element of business marketing You need to register your website name, and then find a place for that website name to call home. Fortunately, the registering part isn’t costly. While these are services we could provide for you, it is highly recommended that businesses and organizations make their own arrangements for these services, and make sure they are handled by an owner, manager or trusted staff. Too often, a website’s name and hosting gets tied up under the management of a consultant whose cooperation in preserving the website’s address and uptime is difficult to guarantee.
We recommend Bluehost for many web hosting needs. You can create an account with Bluehost and use their service to register a domain name. If you require advice on a domain name, or hosting services, please feel free to reach out. We will do our best to point you in the right direction and advise on best practices.
Remember, these services are affordable, so when you decide what renewal terms you’re signing up for, choose the longest term you can afford, and then set them up for automatic renewal. Your website needs to remain secure for it to be of use to you. Don’t take chances on losing the hosting or domain registration – they can be difficult to restore, and in the case of domains, also costly to repossess.
Content Marketing
With your hosting, domain and WordPress site all set up and properly tuned, you’ve still got a problem, because the site, for all its polish and panache, is still inert. On the internet, action is paramount. Regularly updated content is how Google and other search engines take note of whether your website is a vibrant, relevant piece of the internet, or just an elaborate digital business card.
Warwick Post provides content marketing services in two flavors: First, business feature profiles for your business, posted to WarwickPost.com and distributed via the daily email newsletter, organic SEO and our social media channels. Second, with blog posts tailored for your own website to increase your own brand’s visibility to people seeking out your services.
Digital advertising
Warwick Post offers a variety of affordable display advertising options, with pricing for spots beginning at flat rates for one-quarter share of voice (SOV).
Contact Warwick Post about your business marketing needs today:
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